Phone floating in darkness, its screen glowing with a reel

Social media management in Dubai and the UAEContent people stop for.

Reels, posts and community management for brands and leaders who want enquiries, not just likes.

Get my free growth review What's included

A feed that looks busy isn't the goal. A feed that makes the right person stop, trust you and send a message is.

Most brands in the UAE post because they feel they should. The result is a grid of stock graphics, captions nobody finishes and a monthly report full of reach.

We start the other way round: who needs to see this, what would make them stop, and what should they do next. Then every post has to earn its place, and every comment and message is steered towards a conversation.

What's included

Instagram
LinkedIn
TikTok
Facebook
YouTube Shorts

Strategy and content pillarsWhat you stand for, who it's for and the three to five themes you'll own.
Reels and short videoScripted and edited so the first second matters. Filmed with you, or built from what you already have.
A month planned aheadA content calendar shared for approval, so nothing goes out that you haven't seen.
Copy that sounds like youCaptions written for each platform, in English, with Arabic on request.
Community managementComments and DMs answered quickly, with real enquiries passed to your team or your WhatsApp.
One-page monthly reportEnquiries, meetings and what we will change next month. Not a deck of vanity numbers.

How it works

01AuditWe review your profiles against three competitors and show where attention is leaking.
02PlanPillars, formats and a 30-day calendar, approved by you.
03MakeWe produce, post and reply. You give us about 30 minutes a week.
04ImproveEvery month we keep what works and cut what doesn't.

Two ways we use it

For Visionaries

Be known.

A LinkedIn and Instagram presence in your voice, built from one short conversation a week. Posts that show how you think, so the first call starts at trust.

For Ambitious Brands

Be chosen.

Reels and posts that show your work, your people and your results, with every comment and DM steered towards a booking.

Questions about social media

How much does social media management cost in Dubai?

It depends on the platforms, the volume and whether video is included. We start with a free growth review, then agree a fixed-fee 60 to 90 day pilot so you know the cost upfront. After that, we continue on a monthly retainer.

How many posts will you publish each month?

Usually 12 to 20 pieces a month across your platforms, with reels at the core. The right number depends on your goals, and we agree it in the plan before anything is made.

Do I need to be on camera?

Not unless you want to be. For personal brands, short talking clips work best, and we keep filming to under an hour a month. For businesses, we can build content from your team, your space and your work.

Will you reply to comments and messages?

Yes. Community management is included. Real enquiries are passed to your team or into your WhatsApp, so they don't get lost in the inbox.

Do you follow UAE advertising rules?

Yes. Content is checked against the rules for your industry before it goes live, such as the Dubai Health Authority standards for clinics and the Trakheesi permit number on Dubai property ads. Final approval stays with you.